01 / ETHAN MACKIN
Creative vision.
Strategic impact.
Films, Streaming, TV.
Award-winning creative and strategy leader across social, digital and linear media with a focus on entertainment titles and brands.
02 / MY APPROACH
It all starts with finding the KERNEL
02 / HIGHLIGHTS
Two decades. The partners, the work, and the honors.
Roles
Brigade Marketing - Eight years building a team and a creative practice
VP, Creative & Strategy
Grew the business from asset production into full creative and strategy, expanding client roster and the size of each engagement across studios, streamers, and networks.
Selected titles
You Me & Tuscany · The Housemaid · Boy Kills World · American Fiction · Community · Women Talking · The Fablemans · West Side Story · Porcelain War · Night School
AWARDS
2018 Telly Award Winner
Multiple Promax Awards
Silver & Bronze Winner
2013 NY Film Festival
2 Silver World Medals
2012 NY Film Festival
Gold World Medal
2012 Mark Award
Gold Winner
Lionsgate · Warner Brothers · Disney · Universal · Amazon · Paramount · ABC · FOX · CBS · Freeform · LOL Network · Pixar · Sony · Roadside Pictures · Neon · Wondery · Vertical Entertainment
04 / CASE STUDIES
Deep thinking, domain expertise and high standards guide the work and drives meaningful results.
05 / PERSONAL STYLE & AESTHETIC
A point of view, beyond the brief.
I tell the story for the platform. Even a single frame should give you a reason to keep looking and want more.
Extend the world. Find the best parts of a property and make more of them.
Push as far as it can go. Every property has its own limits, and the safe version rarely reaches them.
Make it premium. Every piece should live up to the work it represents, whatever the size of the screen.
Use the arrows to explore
06 / PROFESSIONAL HISTORY & EDUCATION
Education
LEAD Program
Stanford University - Graduate School of Business
Year-long executive program in strategy, leadership, and organizational decision-making.
AIGA Business Perspectives for Creative Leaders
Yale School of Management
Executive program in leadership, finance, decision-making, and innovation for senior creatives.
Focus in Architecture
University of Colorado, Boulder
07 / SKILLS
20+ years as an designer, animator, developer, editor…
Creative & Brand Strategy • Narrative System Design • Integrated Campaign Direction • Film, Social, OOH, Experiential • Talent & Production Partner Management • In-House & Agency Team Leadership • New Business Development & Client Retention • AI-Augmented Creative Workflows • Executive Storytelling & Presentations • Cross-Functional Stakeholder Management • Budget & Resource Oversight • Creative Operations & Workflow Design Social Creative – Paid & Organic • Concepting, Scripting & Storyboarding • Graphic Design and Animation • Video Editing and Sound Design • Custom Content • Digital Ad Design and Development • Site Development
ETHAN MACKIN / CREATIVE & STRATEGY